It all started with a simple idea.
A brand with great designs that I could not only wear at the gym, but that would also allow me to use them during the weekend when I’m having brunch with my mates. The necessity for good design in the CrossFit community made it even easier to kickstart this journey.
I personally never liked the cluttered graphics, the excessive use of textures or the aggressive phrases found in almost every product.
This brand tries to set itself apart from the crowd by doing exactly the opposite. F U E R T E has minimal and conceptual designs that represent the movements, the community and the lifestyle.
By designing everything in one place, we have a better understanding of what F U E R T E is all about. We can craft every design and match it to the garment to deliver a much better product.
Every garment is carefully printed in Australia. We use water-based inks, which gives the print a softer and high-end feel which avoids heavy plasters of ink.
There’s more coming
We just started this adventure and we truly believe in what we do. There are big ideas coming in the near future and we couldn’t be more excited.
If you want to know more about what’s coming, you should subscribe to our newsletter. We promise we won’t clutter your email with silly offers.
Stay in the gym, eat well, and sleep even more!
Oh, and remember it’s pronounced /‘fwer.te’/ and it means “strong”.
More about that in our FAQ page.
– Founder and designer.