Our Story



It all started with a simple idea.

A brand with great designs that I could not only wear at the gym, but that would also allow me to use them during the weekend when I’m having brunch with my mates. The necessity for good design in the CrossFit community made it even easier to kickstart this journey.

I wanted to create a brand that I would proudly wear inside and outside the gym.

I personally never liked the cluttered graphics, the excessive use of textures or the aggressive phrases found in almost every product.

This brand tries to set itself apart from the crowd by doing exactly the opposite. F U E R T E has minimal and conceptual designs that represent the movements, the community and the lifestyle.

 

Designed in-house

By designing everything in one place, we have a better understanding of what F U E R T E is all about. We can craft every design and match it to the garment to deliver a much better product.

We don’t design for the masses and we only release a limited amount of garments. Small batches is what makes these items so desirable

Every garment is carefully printed in Australia. We use water-based inks, which gives the print a softer and high-end feel which avoids heavy plasters of ink.

 

There’s more coming

We just started this adventure and we truly believe in what we do. There are big ideas coming in the near future and we couldn’t be more excited.

F U E R T E is not only t-shirts, this is a lifestyle brand inspired by the athletes and the possibilities are endless

If you want to know more about what’s coming, you should subscribe to our newsletter. We promise we won’t clutter your email with silly offers.

Stay in the gym, eat well, and sleep even more!

Oh, and remember it’s pronounced /‘fwer.te’/ and it means “strong”.
More about that in our FAQ page.

 

Oliver
– Founder and designer.